ICHN have been invited to participate in this new group and are seeking 2 PHN representatives with an interest in this topic. If interested or require additional information can you please contact me
asap. The group every 2 months in Dublin
. Aims and Objects
The primary aims and objects of the Association are:
1.1 To protect the health of all babies, infants and young children in Ireland by providing them with safe and nutritious foodstuffs.
1.2 To monitor, and encourage others to monitor, the advertising, marketing and other promotional activities of the manufacturers and suppliers of breast milk substitutes and other foodstuffs aimed at babies, infants and young children and to challenge those activities which fail to comply with legal requirements and/or which fail to comply with agreed marketing standards and codes.
1.3 To bring to an end all marketing practices which could have an adverse effect onthe feeding of babies, infants and young children and/or which could threaten, the role of breastfeeding as the primary/biological normal feeding method and/or which could undermine the good health of babies, infants and young children.
1.4 To promote the right of a mother to breastfeed should she wish to do so
1.5 To promote the provision of objective, balanced, factual and relevant information about breastfeeding generally but particularly to expectant mothers and lactating mothers.
1.6 To require the competent authorities and other responsible organisations to provide all appropriate information, guidance, encouragement and support to enable mothers to breastfeed where they wish to and where they are able to do so.
1.7 To require the provision of all such information, guidance, encouragement and support to be based on the wishes and needs of the mother and subject to any medical or health-related advice.
1.8 To require that all such information, guidance, encouragement and support is not influenced by outside commercial pressures including from organisations that manufacture or sell breast milk substitutes and/or follow-on formulae.
1.9 To make representations and/or submissions to governments, elected representatives, competent authorities, regulators, organisations, individuals and others on matters of professional, legal, practical, commercial or other concern to the Members of the Association;
1.10 To strengthen the commitment of the Irish government and non-governmental Irish organisations to comply with all relevant legal obligations, codes of practice, guidance, agreements and resolutions which relate to the promotion of breastfeeding and the marketing and advertising of breast milk substitutes.